Mastering Paid Marketing Metrics: Track, Measure, and Maximize Your ROI

Don’t just spend on ads — make every pound count.
Mastering Paid Marketing Metrics is your step-by-step guide to understanding the numbers behind successful advertising. Instead of guessing whether your ads are working, you’ll learn how to read the data, cut wasted spend, and scale campaigns that bring in real profits.

Inside, you’ll discover:
✅ The key metrics every marketer must track (CPC, CTR, CPA, ROAS, and more)
✅ How to know when to scale a campaign — and when to stop it
✅ Proven frameworks to calculate ROI across Facebook, Instagram, Google, and TikTok ads
✅ Practical dashboards, checklists, and reporting templates to simplify analysis
✅ Case studies showing how businesses turn metrics into money

Whether you’re a business owner running your own ads or a marketer managing clients, this guide helps you make data-driven decisions that save money and grow revenue faster.